ARETE AIOS / BRAND REFERENCE
Arete AIOS
Examples for every creator
Websites, presentations, documents and video
01 / VISUAL LANGUAGE
A consistent
visual language
visual language
Dark surfaces. Clear hierarchy. Original assets.
02 / TYPOGRAPHY
The typography
Literata
Display titles, weights 500–600
Inter
Body text and interfaces
JetBrains Mono
Code and machine data only
03 / WORKFLOW
The creator workflow
01
Download assets
02
Apply the rules
03
Build the material
04
Check the result
The brand center holds the current rules and reference files.
04 / PRESENTATION CANVAS
The slide canvas
16:9
1920 × 1080
One idea per slide
At most 45 words
At most 45 words
05 / LOGO USE
The logo stays unchanged
Approved
Original proportions
Original colors
Clear space
Original colors
Clear space
Avoid
Redrawing
Recoloring
Stretching
Recoloring
Stretching
06 / COLOR TOKENS
The dark palette
| Role | Value |
|---|---|
| Ground | #0A121F |
| Heading | #F9FAFC |
| Body | #C4CBD6 |
| Accent | #0081FF |
| Machine | #009DB1 |
07 / SPACING
Space makes the
message readable
message readable
Calm and roomy.
Whitespace is the point.
Whitespace is the point.
Spacing follows an 8 px base.
08 / AI BRIEF
A useful AI brief
Give your AI tool the brand center
and the original logo file.
and the original logo file.
brand: Arete AIOS
surface: #0A121F
accent: #0081FF
logo: original file
surface: #0A121F
accent: #0081FF
logo: original file
ARETE AIOS / CURRENT BRAND REFERENCE
The brand center
brand.areteaios.com
Rules, original assets and examples
for everyone creating Arete AIOS materials.
for everyone creating Arete AIOS materials.