One brand.
Every material.

01 / How to use

Open it. Share it. Create.

02 / Brand in practice

Real references you can open and use

See how the brand works in a real website, an editable presentation and a recorded video. Use the written rules below when a historical example differs.

The official website

Dark surfaces, large Literata headings, numbered blue labels and the original mark. The live website is the reference for web layouts.

Open areteaios.com

A 10-slide presentation

A reusable English example with ten layouts, the approved typography and original logos. Open the deck or adapt the editable PowerPoint.

View all 10 slides

PowerPointPDFOffline HTML

A recorded build guide

An existing English walkthrough with Arete AIOS on screen. This unlisted recording predates the current typography rules. Follow this center for new video titles, captions and logo cards.

Watch on YouTube

03 / Every material

The same identity in every format

For PowerPoint editing, install Literata, Inter and JetBrains Mono. Fonts are bundled in the HTML deck; the PDF preserves the finished appearance.

04 / Design principles

Five rules that keep the design consistent

05 / Colours

The Arete AIOS dark palette

Use status colours only for real states in working interfaces. Never use them as decoration in presentations or public pages.

06 / Typography

Three distinct voices

07 / Elements

Use these patterns directly

Primary buttons are gradient pills with a soft blue glow, the system's only shadow. Secondary buttons have an outline and no shadow. Icon chips use white line icons on a 36px gradient chip with 12px corners. Use icons rather than emoji.

08 / Presentations

Every slide dark. One idea per slide.

1920 × 1080 px, 16:9. Use #0A121F on every slide, #F9FAFC for headings, #C4CBD6 for body text and #0081FF for emphasis.

01 / ONE IDEA

AI supports human work.

A clear title. One claim.
Room for an example and evidence.

Arete AIOS · Design sample

Preserve technical content, original authors and sources. Extra semantic diagram colours require Egils's approval. The default is blue with functional teal. Motion may explain a process; decorative slide transitions are unnecessary.

09 / Logos

Download the originals

Arete AIOS symbol: the original infinity mark with two teal nodes. Use it in presentations and materials. SVG stays sharp at any size.

Download SVGDownload PNG

Arete AIOS with its name: the original PNG logo on a dark badge. Use it where both the mark and name are needed. Preserve the file's colours and proportions.

Download logo with name

• Clear space: leave enough room around the logo to separate it from text and other elements.
• Original files: use the downloads above. Do not redraw the logo, generate it with an image tool or replace it with a similar symbol.
• Colours: retain the logo's original blue gradient and teal nodes. These belong to the logo artwork and do not add a new page gradient.
• Never: recolour, stretch, add shadows or place the logo on a gradient.

10 / Boundaries

What to avoid

• Purple, violet or default shadcn/Tailwind palettes
• Any gradient other than --gradient-primary, glassmorphism or neon glow
• White or light backgrounds for Arete AIOS pages and presentations
• Literata outside H1/H2 display titles, a fourth font, Fraunces or mono marketing labels
• Teal numbers, prices, chips or section labels
• Card shadows, apart from the primary button glow, or emoji on public pages
• Scroll-triggered animation, parallax or motion before the reader asks
• Status colours used as decoration

11 / Ready-to-use brief

Give this text to a creator or AI tool.

Copy the full text below and add the material you need. To reuse the design in later work, save this brief in your project's persistent instructions.

Use the Arete AIOS brand for the material requested in this project and keep it consistent in future work.

Read https://brand.areteaios.com/brand.md and https://brand.areteaios.com/assets.json before creating anything. Use https://brand.areteaios.com/tokens.json for exact design values. Look at the examples at https://brand.areteaios.com/#examples and choose the one relevant to the format.

Use the original logo files from the asset manifest unchanged. Preserve their proportions and colours. Do not redraw, recolour, stretch or generate a substitute logo.

Use the approved dark palette: #0A121F background, #F9FAFC headings, #C4CBD6 body text and #0081FF emphasis. Literata 500–600 is for display titles, Inter is for body text and UI, and JetBrains Mono is only for code, terminals or data. Keep roomy spacing and a clear hierarchy.

Apply these rules to websites, presentations, documents, social content and video. Adapt the layout to the requested medium and aspect ratio. For slides, use 16:9 at 1920 × 1080 px, body text at least 34 px, one main idea and no more than 45 words per slide. For video, keep opening and closing cards, captions and lower thirds within the same brand.

Preserve the source material's meaning, language, author credits and verified facts. Avoid purple styling, decorative gradients, card shadows, emoji headings and decorative motion. Do not invent claims, prices, endorsements or new brand assets.

Inspect the final material in its actual delivery format for readability, clipping, missing assets and Latvian characters. Deliver the editable source with the final export. Ask Egils before changing the brand identity.

Save these instructions as project knowledge or persistent instructions when supported. If you cannot fetch the guide or assets, ask me to attach brand.md, assets.json and the logo files. Do not guess the brand. The backup is https://wisdomblend-eb-brand.pages.dev/ with the same file paths.

You can also select and copy the text yourself.

The guide and files are readable without sign-in or JavaScript. Your AI tool still needs permission to open links; some tools require you to attach the files yourself.